Will sustainability ever trump price for Prior research on COVID‐19 and consumer behaviour … Millennials willing to pay more for sustainable, better quality … Millennials drive big growth in sustainable products, Nielsen says ... Fifty-five percent of online consumers in 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact. According to Nielsen, three in five consumers demonstrate a willingness to pay more for products that deliver on social responsibility claims. With sustainability, as with any other aspect, an awareness of an attribute’s value can increase consumers’ willingness to pay more. NEW YORK—Fifty-five percent of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact, according to a new study by Nielsen. Nielsen’s research also found that 66 percent of consumers were willing to pay more for sustainable goods in comparison to 50 percent in 2013. According to a survey among affluent consumers in Asia in 2022, 4.5 percent of the respondents were willing to pay over 25 percent more for sustainable luxury products. to pay more for … Almost three out of four respondents were willing to spend extra for sustainable offerings. Globally, 55% of consumers said they would spend more money to support companies with a positive commitment to social and environmental change. 73% of Global Millennials Are Willing to Pay Extra for Sustainable Offerings-Up From 50% in 2014 New York - Oct. 12, 2015 - Committing to sustainability might just pay off for consumer brands, according to the 2015 Nielsen Global Corporate Sustainability …
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